As of today I have approximately one month and 21 days to complete this project so I thought
I’d go ahead and develop a rough schedule to begin my process.
I’d go ahead and develop a rough schedule to begin my process.
Anatomy of a Short Film
By definition of The Academy of Motion Picture Arts and Sciences a short film is “an original motion picture that has a running time of 40 minutes or less, including all credits.”
I’m happy to confirm that for this year’s portfolio project I will be delving into the world of short film ! And for my first real blog post concerning this endeavour I wanted to research what exactly a short film was. I am most interested today in learning how to structure one, and in learning how to successfully develop plots as well as characters.
So let's begin. Short films can be live-action, animated, computer generated, or a combination; I feel as though I will probably stick to a live-action short film but I have no intention of limiting myself to a medium just yet. It is crucial to note that a successful short film possesses a distinct beginning, middle, and end. In addition, due to the length limitation they generally utilize few locations - one or two- and have a limited amount of characters.
I’m happy to confirm that for this year’s portfolio project I will be delving into the world of short film ! And for my first real blog post concerning this endeavour I wanted to research what exactly a short film was. I am most interested today in learning how to structure one, and in learning how to successfully develop plots as well as characters.
So let's begin. Short films can be live-action, animated, computer generated, or a combination; I feel as though I will probably stick to a live-action short film but I have no intention of limiting myself to a medium just yet. It is crucial to note that a successful short film possesses a distinct beginning, middle, and end. In addition, due to the length limitation they generally utilize few locations - one or two- and have a limited amount of characters.
A tip I found from a Jodie Foster masterclass article is to start each scene as deep into the action as possible so you can develop the story with as much efficiency as possible and don’t waste time with unnecessary backstory or moments. Another piece of advice was to pick a simple premise and give the main character an extremely specific goal and potentially a short time frame to complete it. The rest of the components of a short film such as screenplay and creating a storyboard generally follows that of a feature film just a more condensed version.
Sources:
Marketing Project Reflection
These past few weeks my classmates and I were given the opportunity to work with one of two companies and aid them in their branding and marketing by creating various examples of publicity and branding material.
My group and I decided to work with Wonder Paws Rescue, a South Florida based pet rescue and foster center. We began our project by researching two different pet rescue organizations - Petco Foundation and ASPCA- to help us decide who our target audience would be and how we would brand the company to appeal to them. We found that social media would be a central point in our campaign since our primary target demographic we decided would be 25-35 year olds, specifically in middle to upper class suburban areas, since they are some of the best applicants for pet rescue as well as one of the largest users of Facebook and Instagram which is where our campaign would primarily live. We found that recognition would be important as well so we decided to stick with a green theme overall in the pieces we created to be easily recognizable in the minds of consumers.
We decided to focus our campaign on fundraising since the organization is not for profit and they rely heavily on donations to maintain their company. We created many different examples of fundraising tools such as selling shirts and calendars as well as publicity ideas which was our "pet finder," a play on Tinder that would allow users to swipe on different rescues until they were presented with one who's profile and description they liked most. In addition we created examples of social media posts, remodeled their website, and created two examples of short videos that they could upload to their social medias and website. Personally my favorite piece that I created was a brochure which contained detailed description of what donations go towards for this company, it was one of my first tries at creating a print component and I think it went quite well, and in its creation I believe it will aid me in creating the print component for my portfolio project. Overall this experience will have been extremely helpful when I create my portfolio project as it has shown me the importance of branding and recognition through various means and mediums.
Here is my brochure !
and here is my Instagram story example.
My group and I decided to work with Wonder Paws Rescue, a South Florida based pet rescue and foster center. We began our project by researching two different pet rescue organizations - Petco Foundation and ASPCA- to help us decide who our target audience would be and how we would brand the company to appeal to them. We found that social media would be a central point in our campaign since our primary target demographic we decided would be 25-35 year olds, specifically in middle to upper class suburban areas, since they are some of the best applicants for pet rescue as well as one of the largest users of Facebook and Instagram which is where our campaign would primarily live. We found that recognition would be important as well so we decided to stick with a green theme overall in the pieces we created to be easily recognizable in the minds of consumers.
We decided to focus our campaign on fundraising since the organization is not for profit and they rely heavily on donations to maintain their company. We created many different examples of fundraising tools such as selling shirts and calendars as well as publicity ideas which was our "pet finder," a play on Tinder that would allow users to swipe on different rescues until they were presented with one who's profile and description they liked most. In addition we created examples of social media posts, remodeled their website, and created two examples of short videos that they could upload to their social medias and website. Personally my favorite piece that I created was a brochure which contained detailed description of what donations go towards for this company, it was one of my first tries at creating a print component and I think it went quite well, and in its creation I believe it will aid me in creating the print component for my portfolio project. Overall this experience will have been extremely helpful when I create my portfolio project as it has shown me the importance of branding and recognition through various means and mediums.
Here is my brochure !
and here is my Instagram story example.
Welcome Back :-)
Hello and welcome back to the rebirth of this blog ! Not too much has changed since my last post, I've started my senior year of high school and transitioned from Media Studies AS level to Media Studies A level, woohoo ! I really enjoyed my experience in AS level it was definitely my favorite course of the year and continues to be, in fact taking AS level made me realize that I want to make a future and career for myself in the media world.
Starting the new year I felt much more knowledgeable about the media world and like I had a sturdy foundation for the year to come so I was very excited to get my hands on creating new pieces. Last year I felt like I focused mainly on the film aspect of media studies but now I find myself delving further into the print side of media, and with the array of choices we were given for our portfolio project that all have various components involved I believe I will get an extremely well rounded and balanced experience of both film and print. Beyond the portfolio project, the other part of this course's exam will definitely further my peers and my own knowledge and experience not only in different media theories but with learning how to be constructive and critical to our own work as well as the work of others. I am so excited for the year to come and the works I will create.
Starting the new year I felt much more knowledgeable about the media world and like I had a sturdy foundation for the year to come so I was very excited to get my hands on creating new pieces. Last year I felt like I focused mainly on the film aspect of media studies but now I find myself delving further into the print side of media, and with the array of choices we were given for our portfolio project that all have various components involved I believe I will get an extremely well rounded and balanced experience of both film and print. Beyond the portfolio project, the other part of this course's exam will definitely further my peers and my own knowledge and experience not only in different media theories but with learning how to be constructive and critical to our own work as well as the work of others. I am so excited for the year to come and the works I will create.
Creative Critical Reflection
Here it is, my CCR ! My part in Winola is officially over. It's all so bittersweet but I'm glad I had this experience. :)
https://drive.google.com/file/d/1mVo9wtFuqyvqCNOfSHD1kCjMjjaJPZtN/view?usp=drivesdk
https://drive.google.com/file/d/1mVo9wtFuqyvqCNOfSHD1kCjMjjaJPZtN/view?usp=drivesdk
Music Editing
Hello everyone ! Happy final week ! Rachel and I are nearly finished with our film opening,
we only have to add a few final touches, mainly the credits. I mentioned at the end of my
last post that I was “recomposing” our music so, I thought I’d go into my experience in
editing the music, “English Country Garden,” for our film.
we only have to add a few final touches, mainly the credits. I mentioned at the end of my
last post that I was “recomposing” our music so, I thought I’d go into my experience in
editing the music, “English Country Garden,” for our film.
I’d like to preface this with the fact that I am not in anyway an expert in editing music.
However, I would like to think that I have enough of a basic understanding of music to
make it work for what we need.
However, I would like to think that I have enough of a basic understanding of music to
make it work for what we need.
The Process:
The first thing I did was familiarize myself with the music, I listened to it multiple
times to figure out the different patterns, unfortunately, I was not able to find any sheet
music to our song to better visualize what I was working with. Listening through it multiple
times was gonna have to suffice. My original plan was to take the middle of the music,
duplicate it, and then put the duplicated portion before the stinger at the end. But, upon listening
to the music further I decided that would not be the best option because of how the music
moves emotionally throughout the piece and it didn’t make sense to me to make the audience
listen to this musical journey twice. So I decided to focus on the patterns in the music instead.
I found that there was a tendency in the music to play a phrase and follow it with a phrase that
began very similar to the initial phrase but would then build and rise at the end. What I ended
up doing was selecting those “initial phrases” in the music, duplicating them, and essentially
having the phrase I chose play twice before the “rising and building phrase” played. I did all
of this on the iMovie mobile application on my phone; by getting a video version of “English
Country Garden,” putting it into iMovie, cutting and duplicated the phrases I needed, and then
saving the video onto my phone and sending it to Rachel so she could separate the audio and
put onto her computer and eventually onto our film opening.
times to figure out the different patterns, unfortunately, I was not able to find any sheet
music to our song to better visualize what I was working with. Listening through it multiple
times was gonna have to suffice. My original plan was to take the middle of the music,
duplicate it, and then put the duplicated portion before the stinger at the end. But, upon listening
to the music further I decided that would not be the best option because of how the music
moves emotionally throughout the piece and it didn’t make sense to me to make the audience
listen to this musical journey twice. So I decided to focus on the patterns in the music instead.
I found that there was a tendency in the music to play a phrase and follow it with a phrase that
began very similar to the initial phrase but would then build and rise at the end. What I ended
up doing was selecting those “initial phrases” in the music, duplicating them, and essentially
having the phrase I chose play twice before the “rising and building phrase” played. I did all
of this on the iMovie mobile application on my phone; by getting a video version of “English
Country Garden,” putting it into iMovie, cutting and duplicated the phrases I needed, and then
saving the video onto my phone and sending it to Rachel so she could separate the audio and
put onto her computer and eventually onto our film opening.
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