When audiences come to view our film we want them to be transported to a sort of
fantastical place that lives in the mind of a child. We want varying age ranges to
come into this film and leave feeling like they were able to connect with characters;
whether they see their current selves or their past selves, by focusing on that element
of childish wonder we want audiences to have an emotional response when they
walk away.
fantastical place that lives in the mind of a child. We want varying age ranges to
come into this film and leave feeling like they were able to connect with characters;
whether they see their current selves or their past selves, by focusing on that element
of childish wonder we want audiences to have an emotional response when they
walk away.
So, how will we get our audience to feel all of this ? Well I guess I should start with
who we want to view our product; our primary target audience will be kids age 8-16
and our secondary audience will be the parents of these kids/adults age 30-50. At
first Rachel and I thought we should begin by distributing our film at a film festival
and then moving onto bigger screens as the film gains traction and becomes more
successful, but then we realized we have no idea if our film will receive enough
attention to make it to box office. We have decided instead to release our film on
Netflix. The benefits of releasing content on Netflix are plentiful, they have a built in
audience with currently 125 million paid streaming subscribers all around the world far
more than Hulu, Sling TV, and Youtube TV combined. Moreover, many people in
Generation Y and Z have never subscribed to a paid TV service and older people in
Generation X (our secondary target audience) are starting to adopt the habits of their
children/the younger generation with wanting content available on mobile devices.
Which is why we have decided to release our film on Netflix. Although we will have
to rely on word-of-mouth to get our film popular, it is the platform that will be most
easily accessible and convenient to all of our audiences.
who we want to view our product; our primary target audience will be kids age 8-16
and our secondary audience will be the parents of these kids/adults age 30-50. At
first Rachel and I thought we should begin by distributing our film at a film festival
and then moving onto bigger screens as the film gains traction and becomes more
successful, but then we realized we have no idea if our film will receive enough
attention to make it to box office. We have decided instead to release our film on
Netflix. The benefits of releasing content on Netflix are plentiful, they have a built in
audience with currently 125 million paid streaming subscribers all around the world far
more than Hulu, Sling TV, and Youtube TV combined. Moreover, many people in
Generation Y and Z have never subscribed to a paid TV service and older people in
Generation X (our secondary target audience) are starting to adopt the habits of their
children/the younger generation with wanting content available on mobile devices.
Which is why we have decided to release our film on Netflix. Although we will have
to rely on word-of-mouth to get our film popular, it is the platform that will be most
easily accessible and convenient to all of our audiences.
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